A well-known principle of human behavior says that when we ask someone to do us a favor, we will be more successful if we provide a reason

            “Influence by Robert B. Cialdini is a groundbreaking exploration of the principles behind persuasion and why people say “yes.” Backed by years of research and practical examples, Cialdini identifies six universal principles of influence reciprocity, commitment, social proof, authority, liking, and scarcity and explains how they shape human behavior. This book is essential for anyone looking to understand the art of persuasion, whether in business, marketing, or daily life, making it a timeless resource for navigating social interactions and decision-making”
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Book Highlights:

• Identifies six principles of persuasion and how they work.
• Packed with real-world examples and actionable insights.
• A must-read for professionals in business, marketing, or sales.