The cowards never started and the weak died along the way. That leaves us, ladies and gentlemen. Us - Phil Knight

• Sell enthusiasm, it's easy to sell something you believe in.
• Resist conformity, parents & society push us towards security.
• See the calling not a career, lucky to remain motivated despite setbacks.
• Grow or die: get comfortable with life's constant change.
• Fail fast: we gain valuable wisdom even when we fail.
• Don't micromanage. Tell people what to do, let them figure out how.
• Seeking greater connection is what life is about.

• Learn from competition.
• Give credit where credit is due.
• Perseverance pays off.
• A massive project is just many small projects.
• Act successful until you become successful.
• Success has an element of luck.
• Understand the importance of storytelling.
• Know your audience.
• Your brand needs to inspire.
• Travel the world.
• Find the diamond in the rocks.
• Business is a war without bullets.
• To compete globally you need a wordly perspective.
• Maintain a focus on innovation.
• Modesty is a virtue.
• Know how to let off steam.
• When you are forced to fight, fight with all you have.

• Culture is more important than talent.
• Balance is how you define it.
• Everything can't be perfect 100% all the time.
• Learn when you don't know how.
• Man of value > Man of success
• The intro - nobody who is anybody started with the road map to their destination and that is what makes life interesting.
• Be prepared to work - now that you've picked your poison to get prepared to work because this is where the fun really begins
• Congratulations, things are started to happen and as you navigate, your success or failure will be determined by how you respond

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           8 years from 0 to knocking at the door of $1 Million in sale. Those sales hid the fact that the company was largely unprofitable. Close to 10+ year for a $100 Million company. And finally another eight long hair before cracking $1 Billion. You can tell in his story that everyone of those years was worth it though and it was that hell of a ride getting there.
Simply amazing!
That's said, never stop.

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Reasons to read it:

• Phil Knight, the co-founder of Nike, shares his captivating and personal story of building one of the world's most iconic brands. "Shoe Dog" takes readers through the highs and lows of Knight's entrepreneurial journey, offering valuable insights and inspiration.
• Knight's storytelling style keeps readers engaged and eager to turn the pages. His vivid descriptions and honest accounts create an immersive reading experience that allows readers to connect with the trials and triumphs of building a global brand.
• The book provides a behind-the-scenes look at the challenges and decisions faced by Knight as he built Nike from the ground up. Readers gain valuable insights into business strategy, leadership, and the determination required to overcome obstacles.

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Reasons to skip it:

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